The Dealer Mark up Scam
This is an unnecessary fee that the dealer charges for no reason other than greed. This fee can be seen on the orange sticker marked on the
manufacturer’s suggested retail price (MSRP). Just the meaning of the abbreviation, "Manufacturer's Suggested Retail Price" is
telling: If you were a dealer, what would you "Suggest" as the price?
...Exactly. A higher price.
The additional dealer markup is nothing more than asking for more money for no real
reason other than a higher profit. They can include all kinds of extra fees in the dealer markup.
When you see a dealer mark up fee, politely ask the dealer to get rid of it. If they refuse, it
is pretty much up to you, but remember: you will be paying more money for your car than you need to; the "dealer markup" is
negotiable.
Yes, every honest business deserves to make a profit---otherwise it's not a business. But
many car salesmen aren't upfront and honest with you, so why play into their hands? Besides, the dealer mark-up is but one of many
ways that the dealership and the salesman stand to make a tidy profit. No one is "losing their shirts" here.
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